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The 8a Application is not a typical application completed in any other walk of life either business or personal. This is because the SBA knows when they award an 8a Certification this firm has obtained something special. The 8a Certification is your business license as a small business to get set-a-side contracts from the Federal Government while being placed at a 10% pricing advantage. There are only approximately 9,000 firms currently in the United States that have an 8a Certification, and only approximately 1,000 new firms are selected each year to become part of this program.
Niche Market: The government market space is very large – there are over 20,000 government buyers. We have the expertise to condense the government target audience down to the few thousand government buyers that have relevancy to purchase your product or service in the past.
Pre-Bid: It is estimated that between 50-80% of government contracts are never put out for bid. GSA Contract holder’s products can be directly purchased by the government for contracts under $2.5 million this mechanism is used. SBA Certifications can allow for set aside contracts up to $3.5 million for non-manufacturing and $5.5 million for manufacturing. To go along with this government agency has a list of preferred vendors that have established pre-existing relationships. Our government marketing services put your products and services in front of the decision-makers at your target agencies. The likelihood of winning a bid is much lower if the first time the procurement officer heard of your company is at the bid itself. Helping your company establish relationships with government agencies is critical to obtaining larger-dollar contracts.
Repetition: Purchasing agents of the government market will often not respond to your offer from our first campaign. The timing of your offerings with their need is critical to making the sale as when selling in the public arena. It usually requires 4-6 cycles of our government marketing campaign begins to yield high ROI results.
Goals for our campaigns
Targeting the right list of agency contacts to improve your federal marketing response rate.
Early influence over government decision makers
Establish relationships with the right people in government agencies
Boost overall product awareness
Retain government clients for long-term success
What is included
Cold Calling
Appointment Setting
Follow-up email
Mass email
Weekly Bid Searching
Government Procurement Tracking
Our Government Marketing Plans are starting for as low as $800 per month! (with a 6 month contract)
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